Selected press release

A Brand From Germany

Year 1796 Company set-up to manage oversea transportation business,

Year 1848-1858 First German Fleet set- up, Fast growth of company business,

Year 1857 Entering into manufacturing and trading business, name of the company changed to : W.A.Fritze & Co.,

Year 1976 Merge of LORELEI Autoteile Gmbh & Co. KG

Year 1992 Fast business growth in Asia, entered into automobile and home appliances industry

Year 2000 Fast development in China…

Year 2002 China became one of the most important market for us with focus on kitchen appliances and auto parts;

Year 2003 Lorelei company registered in China with the authorization of mother company, introduce premium German kitchen appliances into China market……


Uphold the excellent cultural heritage of Germany to bring Germany's top kitchen electrical technology, today's European market Loreley fashion companies to household products to the Chinese distinguished users.